In March 2018, DXC Technology’s CEO and leadership team rang the closing bell at the New York Stock Exchange (NYSE) to announce DXC’s racing sponsorship of the Team Penske IndyCar and its celebrated driver, Simon Pagenaud, while also celebrating DXC's new brand launch. I developed a range of impactful, co-branded assets for the special event, including the upper and lower facade, outside signage, various conference room screens and videos, bell podium, media wall and collateral give-aways.